Kohl’s to open first WW Studio in-store and add WW Healthy KitchenTM
products in select stores and on Kohls.com beginning June 2019
MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--
Kohl’s (NYSE:
KSS) today announced a new, strategic collaboration with WW
(NASDAQ: WTW) – the new Weight Watchers, a global wellness company – to
bring together both companies’ shared passion to empower families and
communities to live healthier lives. Throughout 2019, Kohl’s and WW will
pilot a variety of health and wellness offerings to help customers and
Kohl’s associates on their wellness journeys, including the debut of its
first in-store WW Studio, the introduction of WW Healthy KitchenTM products
at select Kohl’s stores and on Kohls.com,
as well as subsidized WW FreestyleTM program memberships for
Kohl’s associates through Kohl’s Healthy Rewards.
“We want to encourage families to lead healthy and fulfilled lives, and
a strategic partnership with WW provides the opportunity to further
advocate for the health and wellbeing of Kohl’s customers and our
associates,” said Michelle Gass, Kohl’s chief executive officer. “As a
destination for active and wellness for the entire family, we continue
to seek out new ideas that support our customers’ health goals.”
“As we aim to become the world’s partner in wellness, we are
continuously looking for ways to make wellness more accessible,” said
Mindy Grossman, President and CEO, WW. “By collaborating with Kohl’s, we
will give people new experiences and ways to engage with WW as we build
our wellness ecosystem, while getting access to unique products and
tools to help them on their journey. We know the Kohl’s customer is also
our customer, so offering our Workshops through a WW Studio at Kohl’s is
a new way for us to meet people where they are.”
Together, Kohl’s and WW are exploring a variety of wellness offerings
including:
-
WW Studio at Kohl’s – In 2019, Kohl’s will create a pilot
community space, leveraging approximately 1,800 square feet inside a
Kohl’s store in the Chicago market, to host WW Wellness Workshops for
local WW members, as well as a specially curated WW space for Kohl’s
customers and associates.
-
WW Healthy Kitchen Products at Select Kohl’s Stores and Kohls.com
– Beginning in June 2019, Kohl’s will introduce an assortment of WW
Healthy Kitchen products – including the new line of health-conscious
WW-branded kitchenware and cookware, as well as products and tools for
food and meal preparation, storage and hydration – in select stores
and an expanded selection online. WW Healthy Kitchen products –
designed to make healthy cooking and eating easier – will be part of a
wide selection of home and lifestyle wellness products available at
Kohl’s, including fitness wearables, sleep habits and aromatherapy.
-
WW Freestyle Memberships for Kohl’s Associates – WW has been a
part of the Kohl’s community since 2012 through subsidized WW
memberships to Kohl’s associates to help them achieve their wellness
goals. To further enhance Kohl’s commitment to empowering associates
to design a life they love, Kohl’s has newly added WW to its robust
benefits offerings in Kohl’s Healthy Rewards. Kohl’s associates who
complete Healthy Rewards will have access to subsidized WW memberships
and, in 2019, access to a free three-month WW Digital membership. This
membership gives associates access to the WW
Freestyle program.
For more information on Kohl’s, please visit www.kohls.com.
For more information on WW, please visit www.ww.com.
Cautionary Statement Regarding Forward-Looking Information
This press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of
1995. Kohl's intends forward-looking terminology such as “believes,”
“expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar
expressions to identify forward-looking statements. Such statements are
subject to certain risks and uncertainties, which could
cause Kohl's actual results to differ materially from those anticipated
by the forward-looking statements. These risks and uncertainties
include, but are not limited to, those described in Item 1A in Kohl's
Annual Report on Form 10-K, which are expressly incorporated herein by
reference, and other factors as may periodically be described
in Kohl's filings with the SEC. Forward-looking statements relate to the
date initially made, and we undertake no obligation to update them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more than
1,100 stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, Kohl’s offers amazing
national and proprietary brands, incredible savings and an easy shopping
experience in our stores, online at Kohls.com and
on Kohl's mobile app. Throughout its history, Kohl's has given more
than $650 million to support communities nationwide. For a list of store
locations or to shop online, visit Kohls.com.
For more information about Kohl’s impact in the community or how to join
our winning team, visit Corporate.Kohls.com or
follow @KohlsNews on
Twitter.
About WW
WW – the new Weight Watchers – is a global wellness company and the
world's leading commercial weight management program. We inspire
millions of people to adopt healthy habits for real life. Through our
engaging digital experience and face-to-face group workshops, members
follow our livable and sustainable program that encompasses healthy
eating, physical activity, and a positive helpful mindset. With more
than five decades of experience in building communities and our deep
expertise in behavioral science, we aim to deliver wellness for all. To
learn more about the WW approach to healthy living, please visit ww.com.
For more information about our global business, visit our corporate
website at corporate.ww.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190129005204/en/
Jen Johnson, [email protected],
262-703-5241
Julia Fennelly, [email protected],
262-703-1710
Brooke Theiss, [email protected],
347-463-8239
Source: Kohl’s