Not every company has the opportunity to impact the lives of millions. We do.

For years, we’ve inspired millions to come together and begin a journey of positive, lasting change. To move more. To eat well. To connect with others. To celebrate their victories. To overcome their challenges. To reach what they never thought was possible.

Yet, our greatest potential lies ahead of us.

Today, wellness has become a social phenomenon. Even though people are thinking in healthier ways, they aren’t getting healthier. Worldwide obesity has nearly tripled since 1975. We can help solve that paradox.

We see a future of far greater impact, driven by a single purpose.

We inspire healthy habits
for real life.*

*For people, families, communities, the world — for everyone

This purpose will drive every business decision we make. From the products we launch, to the communities we build, to the content we create, to the science we incorporate.

All of this will help us create a ripple effect of change.

Because when one person chooses healthy habits, their family changes, too. They inspire their friends, their colleagues.

Person by person, community by community, health spreads.

This is our mission.

To create a world where wellness is accessible to all, not just the few.