We Are WW


We're moving beyond weight to wellness

To become the brand that makes wellness possible for everybody.

So we can inspire people...to move more, to eat well, to live mindfully.

  • to connect with others.
  • to experience journeys of health and growth.
  • to find wellness, in the way that they define it.

Welcoming everyone to join our program.

We will welcome all those who want to experience our wellness program—whether they want to lose weight or not.

Our mission is to bring wellness to all—and that's why we believe in welcoming all those who want a partner to help build the healthy habits they seek.

Rewarding members for building healthy habits.

WellnessWinsTM is a first-of-its-kind program that rewards members for building healthy habits. We're turning the everyday steps in a member's wellness journey—like tracking food, activity, attendance—into "wins" that can be redeemed for exclusive products, services and experiences designed to inspire members on their wellness journeys.

Our years of behavior change expertise have revealed the importance of repetition and the power of constant motivation. That's why we're turning the traditional idea of rewards on its head and creating a program that constantly motivates people to repeat the steps that we know lead to success.


Creating better food options for the world.

We are removing all artificial sweeteners, coloring, flavoring, and preservatives from any food products that carry our brand. Our new products will launch starting in January 2019.

Once we decided to remove all artificial ingredients from our food, we asked ourselves "What products could help anyone create a successful wellness journey?" That led to the creation of WW Fresh, a fresh meal-prep kit that can help anyone make a great, healthy meal in less than 15 minutes.

Creating tools that inspire healthier eating.

We are creating a new line of kitchen tools and cookbooks—called WW Healthy Kitchen—that make healthy cooking and eating much simpler, easier, and joyful for all.

We know that people today need tools to develop healthy habits in their day-to-day lives—and that's why we've created custom WW kitchen tools and books to help them succeed in their wellness journey.



Moving deeper into mindset.

Mindset is an essential part of overall wellness, and WW has formed a partnership with Headspace, a global leader in meditation and mindfulness, to develop customized content for WW members.

Moving deeper into activity.

Based on the latest science, WW will introduce an evolution to FitPoints with an emphasis on making activity choices based on what will have the greatest impact on an individual's health.

The new FitPoints will be personalized to each individual within the WW app – based on their height, weight, age and gender – so members know exactly what each activity is worth to them.

Creating new ways to Connect.

We know community is one of the most powerful parts of the WW experience, and always has been. Connect groups are a new way to strengthen our sense of community and help foster meaningful relationships that inspire healthy habits.

Connect Groups will help people find other members with shared interests, life stages, and in similar stages of their wellness journeys.

Helping underserved communities find wellness.

Our goal is to democratize wellness—making it accessible to all. That's why we believe that it's important to create possibilities for underserved communities to access what they need to build healthy habits.

We're launching a global social impact program to break down the barriers that prevent underserved communities from developing healthy habits for real life.